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People Ask Me: How Do I Know What to Tweet?

by on August 25, 2012

More and more people are asking me questions about how to do “something” with respect to social media.  While social media is not the new kid on the block anymore, people are still struggling to understand all the different channels and when to use which one. So, based on which question I get asked in a given week, I will answer it here, in my blog.
So, what do you tweet?
This is a great question and I am glad that people are asking it.  It means that they really want to embrace Twitter and all the good things that come with it.  That is fantastic.
Let’s start with some easy things.  What are your hobbies?  What are your favourite news topics?  What things get your mojo grooving?
For example, if you are interested in craft beer, it might be a great starting point to share some of your knowledge and insight.  You may also seek out others who have the same interest and pose questions so that you can learn more.  You can even create lists that contain all the people and/or brands related to craft beer.
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Image compliments of Picaroons Traditional Ales and DE MacLean Original carvings
Perhaps you are interested in silent films and want to learn more. You can start by searching out people of interest and following them.  Learn what they are talking about.  I think that you will learn fairly quickly that the things you wish to Tweet about are great conversations.  You just need to build your confidence and learn the environment of Twitter.  It is no different than going to a gathering with new people.  You always want to get the lay of the land and get to know people so that you feel more comfortable.  That my friends is human nature.
Start slowly, listen to others and share interesting and cool things.  One word of caution however, keep in mind that people are people.  Think about your interactions with people that you see each day.  How do you react to the person who is always in a good mood and wishing to help.  How do you react to the person who is always negative and complains about everything?  The same feelings and rules apply on social networks.  People are naturally drawn to people who are friendly and positive.
So, there are just a couple of easy ways to determine what you can tweet about.  Start slowly and take it from there.  Before you know it, you will be an old pro and helping others figure out what they should Tweet.
There are other ideas as well and I encourage you to share them.
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