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The Sunday Brief

by on May 4, 2014

Welcome to the Sunday Brief!  I have compiled a list of blog posts that I found particularly insightful and useful for clients and friends alike.  Sit down with a cup of coffee and check out this week’s Sunday Brief:The Sunday Brief heatherannemaclean.wordpress.com

1. The Value of a Social Media Audit

My favourite post this week comes from Kathi Kruse, of Kruse Control Inc. She wrote about something very near and dear to me, the value of a social media audit.

I full heartedly agree that every company needs to do a social media audit from time-to-time.  In addition, don’t just have anyone do a social media audit, have someone who understands audience, personas, marketing and communications.  Remember, social media is not a strategy unto itself.  As a result, you need an auditor who knows and understand the bigger picture.

2.  Fight The Tyranny of Writing Authorities

There are so many books, blog posts and people willing to give advice these days.  And, of course I realize that I am one of them, so the irony of this is not lost on me.

However, that being said, I particularly enjoyed Jack Steiner’s  83,168 Mistakes Every Writer Makes.  It is a great read and tells you to listen and yet throw out advice at the same time.  The key take-away?  We are human and we need to have our human voice in what we write.  If we were to listen to every bit of writing advice, everything would be dull and boring crap written exactly the same way.  Love it!

3.  Times are Changing, are you?

Number three for me this week is sales-related.  Jill Konrath, always a good read, doles out interesting food for thought in My Boldest Sales Predictions – Ever.

Jill focuses on people learning agility.  I have to agree with her.  With our ever changing environment, those who are agile survive.  They are able to adapt more quickly and make the changes needed to be happy, productive and producing results.

These are just three of my top reads from this past week.  What would you add?

If you missed the posts I shared this week, you can view them here.

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One Comment
  1. Thanks so much for the mention Heather! I agree that everyone should do a social media audit. Just like balancing your bank account, you need to know where your money is being spent and the results of that expenditure. It’s so important to know how your brand is perceived, especially if there’s something negative floating around (or worse). You cannot stick your head in the sand and wish it would go away. Like Don Draper says, “If you don’t like what’s being said, change the conversation.”

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