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The Sunday Brief (April 19, 2015)

by on April 19, 2015

Well, it’s another Sunday and I sit thinking of the week that has passed and the week that has yet to start as I write The Sunday Brief. Not so much out with the old and in with the new, but rather there were a lot of great things that happened over the week that has wrapped up and so much potential for the week coming.The Sunday Brief heatherannemaclean.wordpress.com

Maybe my optimism is shrouded in the fact that it is a beautiful sunny day with snow melting and so much coming alive. Maybe it is because I am sitting having a great cup of coffee at Second Cup while I await my afternoon meeting guest to arrive.  Regardless, it is an awesome day.

So, let’s take a look at a few great reads that stood our for me this week:

1. The Rise of Inbound Marketing and the Death of the Cold Call by Derek Miller

I love this post because it gives a great easy understanding of what inbound marketing is. I also like it because it really focuses on the fact that people have changed. Buyer behaviour has changed. Unfortunately many people in traditional sales roles are holding on for dear life not fully grasping how buyer behaviour has changed. I also really like that Miller is not claiming that there isn’t a role for salespeople. There is actually! The role has changed however; and embracing that change will make them more successful salespeople.

2. You Have the Power to Rewire Your Brain for More Joy by Catherine Clifford 

This is another really great read! Why? It points out the obvious really. While obvious, there are still many of us who choose to ignore it.

So, what is so obvious? Well, if you think that going after and getting the perfect job will make you happy – when you aren’t already happy – you are wrong. If you don’g have basic and fundamental happiness in your life, seeking it from external facets won’t make it better.

“If you only look to your professional achievements to sustain your sense of purpose and well-being, a sense of emptiness or desperation is almost inevitable.“When that job is gone or when you get fired or you get really disillusioned by what you thought, then you are going to suffer.”

All-in-all, the second point of this post is that we have the power to define and make ourselves happy.

 3. 10 Behaviors of Smart People by Steve Tobak 

Stupid is as stupid does. It says a lot doesn’t it? That is the point that Tobak is making in this post. He has some great points actually, but more importantly he lists some of the things that smart people do. For example, learning from mistakes rather than repeating them and admitting that you don’t have all of the answers. I mean really, who really has all of the answers?

There are other behaviours (yes I am spelling this like a Canadian or a Brit), but this list is a great one.

So, I hope that you enjoy reading these posts. I seemed to have loved a lot of posts from Entrepreneur.com this time around, but I do think that they are pretty great.

Until next time, be sure to check out our Twitter Feed and our website for more information!

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